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Malvern Town News

UEFA B Coach Joins Hillsiders - 30 April

Malvern Town announce they have strengthened the coaching and management of the uhlsport Hellenic League Division One West team with the appointment of Matt Day.

The UEFA B coach, who has previously worked within the Academy ranks at Hereford FC, will take charge of our additional under-18 team, which will be entered into the Midland Junior Premier League and run alongside our existing youth team under the guidance of Steve Dallow.

“We are thrilled to have Matt on board,” said Director of Football, Philip Earl. “His enthusiasm, drive and the experience he has gained with under-15 and 16 teams at Hereford will make him ideally suited to this role, guiding promising young footballers from our partners at Leigh & Bransford Badgers FC through to our Midland Floodlit team, where I am certain he will forge a successful working relationship with Steve Dallow. First-team managers, Lee Hooper and Dene Whittal-Williams, and the rest of the board look forward to working with him as soon as we can get started on the new season."

“This is another exciting development in restructuring of our teams; the details of which will be revealed in the near future.”

Matt Day outlined his coaching journey so far. “Throughout my journey in coaching I have been fortunate to work in a number different settings,” he said. “My first coaching opportunity came through Worcester University where I coached for three years. This saw me work with both performance and development teams.I have also spent the last two years at Hereford FC working with the U15s with a specific focus on development. Alongside both of these roles I was able to coach within Hereford and Ludlow College as well as spending time coaching in the women’s game. This allowed me to broaden my coaching experiences over a relatively short period of time.”

At the age of just 24, Day has an extremely bright future ahead of him in coaching, something he went in to when injury curtailed his own playing ambitions.

“During my time studying Sports Coaching at Worcester University, I picked up an injury whilst playing that saw me not being able to play for a long period of time,” he added. “During my recovery, I placed all my focus into coaching and haven’t really looked back! I think my passion for player development is the biggest asset that I bring to the club. My commitment and drive to developing young players is what I feel makes me best suited for this role. Despite having a relatively short coaching history, I have managed to gain a wealth of experience in developing young players to play at higher levels. I feel my ability to develop relationship with players allows me to get the best out of them. I am fortunate to have obtained my UEFA B licence which is coupled with my academic understanding of coaching. I feel I have a holistic understanding of how to achieve what we want as a club; to get local lads into the first-team!”

"My coaching philosophy is something that I adapt to the needs of the club,” he admitted. “I believe in an attacking and exciting way of playing the game which constantly challenges players. I think it’s common in football to want control of the ball and therefore the game. However, I believe the most important part of my role and therefore my philosophy at Malvern Town is to develop adaptable, intelligent and motivated players. To ensure this, players must be central to the experience we provide as coaches. Ensuring we provide these young players with as many opportunities to make decisions, experience the game and game-like scenarios in training becomes fundamental in achieving this.”


Day arrives at an exciting time for the club both on and off-the-field and it’s a challenge that he faces with plenty of relish and determination.

“The project that is occurring here at the club is definitely an exciting one and something I am proud to becoming part of,” he said without hesitation. “I can’t wait to get started and meet everyone once we are able to. I’m itching to get out on the pitch and get the ball rolling!

“In the meantime, I hope everyone is keeping safe and getting excited about the future of this football club.”

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